Lorna Jane’s top stats
Lorna Jane has taken the number one spot in the Retail Fashion category for its Facebook performance, according to the Social Pulse 2014 report, which analyses Australia’s most engaging social media networks.
The Lorna Jane Facebook page rated number 14 overall for pages most ‘liked’ by fans, and shows it having the highest engagement rate of 1.65 per cent, and share engagement of 14.05 per cent, surpassing brands like Bonds, Nike, Country Road, Sass & Bide and General Pants Co.
Social Pulse is a digital analytics company who publish an annual social media report on engagement, reach, frequency and impact of Australia’s brand voice across social media.
Jessie Dean, digital media manager, Lorna Jane, said Lorna Jane has 40 international stockists, with Facebook ‘likes’ growing at over 4500 per week.
“It’s clear that customers know the Lorna Jane experience doesn’t end when they buy something,” she said.
Across other Lorna Jane social media platforms the blog Move Nourish Believe has experienced a 200% audience increase from 2013 with over 120,000 visits per week. The Lorna Jane e-commerce site receives sales equal to that of 16 stores.
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