Lorna Jane to launch in New Zealand

LornaActivewear label Lorna Jane will launch in New Zealand next year in a move the retailer said aligns with the company’s goal of taking the brand global.

Lorna Jane currently sends over 5000 orders a month to New Zealand, which the retailer described as a major opportunity.

“We believe New Zealand is the ideal opportunity to build this direct to customer model,” said Lorna Jane CEO, Bill Clarkson said.

“We want to cut out the noise and create a completely seamless experience.”

The retailer’s New Zealand venture will focus on a new hybrid sales model that will see the brand generate a greater emphasis on online and mobile sales.

A distribution and logistics centre location in Auckland has been confirmed and Lorna Jane will be open for business in New Zealand in early 2018.

“This initiative demonstrates the company’s effort to continue to aim for market leader status in innovating the customer experience,” the company said in a statement.

“With physical brick and mortar stores becoming less desirable and growth in online shopping not set to slow down we believe New Zealand is the perfect market to trial this prototype.”

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

Comments

Comment Manually

Twitter

The supermarket giant has received the highest ever fine issued by the Australian Communications and Media Authorit… https://t.co/7DW7PRoizS

7 hours ago

Kathmandu's sales have risen sharply over the past six weeks, but CEO Xavier Simonet remains cautious about the ret… https://t.co/nwniA7wcmE

7 hours ago

Woolworths has confirmed plans to launch a new website that will improve the online shopping experience for busines… https://t.co/LlDYW16JrO

11 hours ago