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Local e-tailer leading fast fashion race


Beginning Boutique, online, fashion, e-commerceFashion fashion e-tailer, Beginning Boutique, is on track to record its first multi-million dollar revenue in 2013-14.

Exponential growth this year is set to outshine last year’s turnover by 100% per cent after recording a record sales month in November.

“Since first launching to online in 2008, the standout thing I have learnt is that customers want fast fashion, customers want new things every week” says Beginning Boutique founder and director Sarah Timmerman.

According to NAB’s latest Online Retail Sales Index, online sales now account for 6.4 per cent of overall retail spend, with Australian retailers securing 73 per cent of these sales.One of the biggest online shopping days of the year, Cyber Monday, provided the biggest day of sales ever for the Brisbane-based fashion chain.

In response to its growing demand, Beginning Boutique has begun manufacturing its own inhouse product line. Duplicating popular styles and producing original designs has proven successful with designs selling out overnight. The online retailer estimates that it stocks around 100 new styes each week.

“E-commerce and fast fashion have revolutionised the fashion industry and I am ensuring BB stays ahead of the pack,” said Timmerman

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