Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

For a limited time only

  Five skywriting planes etched the phrase “Existence or Non Existence” in the vivid blue skies above Brooklyn, NY last Sunday. What did it all mean? While deep thinkers may get all existential about the mantra, it was actually an art project riffing on the CIA’s statement that it neither confirms nor denies “the existence or non-existence” of drones. As the word ‘existence’ slowly evaporated, however, my thoughts turned to what a retail colleague of mine calls ephemeral, or p