Deliveroo’s country manager in Australia, Levi Aron, is leaving the food delivery company after nearly four years at the helm of the business Down Under.
Merten Wulfert, managing director of APAC and the Middle East, will take over the day-to-day management of the food delivery service in Australia, while the company looks for a new country manager.
Greg Ellis, former CEO of REA Group and Scout24, will also become senior adviser to Deliveroo Australia, and is expected to aid the company’s next phase of growth and expansion.
Aron joined Deliveroo in August 2015 as country manager for Australia, and launched Deliveroo in the market in November of the same year. Under his leadership, the food delivery platform has grown to work with 11,000 restaurants across 13 Australian cities. It has 8000 riders and reaches 11 million Australians.
Deliveroo plans to take the company’s growth to the next level by focusing on increasing restaurant selection, rolling out more virtual brands for restaurants to increase selection for customers and sales for restaurants and providing the best service to customers and riders.
In a statement announcing his departure on Friday, July 19, Aron said he plans to pursue external opportunities.