Leveraging Pokémon Go for customer conversion

See that large gang of youths over there huddled around their phones? Should you inform the local authorities? Or see this as an opportunity to convert them to customers? The truth is, they’re probably just a group of Poké-Trainers, or potential customers, catching their umpteenth Zubat. They’re part of the latest mobile gaming phenomenon, Pokémon Go. If you’re a retailer and don’t know what all the fuss is about, where have you been the last week? Hop on the AppStore and download the

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
EOFY Offer

IR Pro - annual

$199 +GST per year. (Auto renews at $312+GST (full rate) annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now