KFC Australia has today unveiled its green and gold makeover to celebrate the summer of cricket across the nation.
From iconic KFC buckets to awnings and LED signage, five restaurants across three states have undergone a complete green and gold overhaul. As the Ashes kick off at the Gabba, the Clayfield restaurant in Brisbane marks the first major unveil, while Sydney Airport, and Pennant Hills (NSW), Rowville (VIC), and Prospect (SA) have also launched a complete exterior colour renovation.
“The Ashes is renowned for igniting a fierce rivalry between England and Australia; and it also unites communities with energy and patriotism,” said Valerie Kubizniak, acting chief marketing officer at KFC Australia.
“The green and gold transformation of our KFC stores fuses these two concepts,” Kubizniak said.
More than 380 litres of paint were used to renovate the five flagship KFC stores which will remain green and gold during the 2013-14 cricket season. Across Australia, a further 600+ stores are supporting the transformation with around 25,000 staff bringing to life the green and gold spirit with rebranded uniforms, as well as transforming red and white product packaging – including 300,000 green and gold buckets.
