LVMH owned fashion label and retailer, Kenzo, has opened a pop up store in Printemps department store in Paris, France,

The Kenzo loves Printemps pop up store is in the Atrium of the iconic Parisian department store on Boulevard Haussmann until October 18.

The pop up stocks an exclusive capsule collection of 45 pieces for men, women, and children,  only available at the pop up.

Visitors to the store can create a souvenir of their visit in the surrealist selfie booth, as well as sample gourmet popcorn, provided in partnership with My Crazy Pop. An interactive competition store visitors can find the five letters of Kenzo to unlock interactive experiences and win an Eye sweatshirt from the Kenzo loves Printemps range.

A specially developed Kenzo loves Printemps app has also been created to tie in with the retail event, to allow shoppers to browse the exclusive collection and learn more about the collaboration.

Kenzo has taken over Printemps Boulevard Haussmann windows as part of the pop up promotion.