Sustainability-focused menswear brand, OuterKnown, will launch in Australia with David Jones, The Iconic, Incu and selected boutiques to stock the line in April.

The brand, founded by eleven-time world champion surfer Kelly Slater and acclaimed menswear designer John Moore, ‘explores the relationship between function, style and sustainability.’

On OuterKnown’s website, Slater stated he created OuterKnown “to smash the formula” and “to lift the lid on the traditional supply chain and prove that you can actually produce great looking menswear in a sustainable way.”

Communications agencies, Golightly and The Brandroom have been appointed as Australian points of contact.

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