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Jurlique launching new store design

JurliqueSkin care retailer, Jurlique, is launching its newly redesigned Westfield Sydney store on July 9.

Designed by architect Kelvin Ho from Akin Creative, the store features incorporates modern technology and mimics the brands Australian heritage.

“Jurlique’s authentic brand values have inspired the choice of materials, not only in the colour palette and textures, but also in the selection of natural, sustainable, and honest materials,” Ho said.

“Taking cues from the Jurlique farm and the Adelaide Hills, the materials are a mix of natural, handmade and highly textured finishes including silver travertine, Tasmanian oak, brushed brass and terracotta tiles.”

Ann Donohue, Jurlique’s general manager, Australia, said the objective of the redesign was to “be consistent and recognisable as a Jurlique environment,” and “understand the customer’s journey and expectations of each space.”

Donohue said the centralised Vend POS system was integral to the store design and reflects the “back-to-basics, nature-inspired retail architecture with the latest technology.”

Screen Shot 2016-07-07 at 9.57.56 AM“We had some practical issues to fix, such as lighting and the removal of a centralised point-of-sale (POS) unit,” Donohue said.

“So each store begins with a brief rather than jumping straight to layout,” said Donohue. “We start by asking what does the customer want in this store? We feel that our new Sydney Westfield store certainly delivers on this,” she said.

Jurlique Westfield Sydney is located at on the second level of  Pitt Street Mall.

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