Jeanswest has been named Most Popular Maternity Fashion Brand for the fourth consecutive year at the Australian Mother and Baby Magazine Awards.
Nicoll Greig, Womenswear product manager, said Jeanswest offers an ongoing capsule of essentials for expecting mums which features the brand’s coveted jeans in core washes.
“The brand connection we see between our customers and our Maternity fashion is incredible. Women have really embraced our collection and given it a life of its own in maternity circles,” Greig said.
Greig said each season, trend pieces including tops, dresses and fashion denim, such as distressed crop skinnies and shorts, are injected into the range to keep the collection fresh and current.
Jeanswest has also just launched the first in their ‘Post Maternity’ styles, which includes a fashion tank top that features press studs at the shoulders to allow for easy feeding.
Hosted by Natalie Bassingthwaighte at the Sydney Rowing Club, finalists were shortlisted by industry experts and voted by the public, awarded with gold, silver and bronze accolades in their categories.
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