JB Hi-Fi ousted from top spot

jbhifiJB Hi-Fi has been ousted by Toyota as Australia’s most reputable company in the latest annual Corporate Reputation Index.

The Index is part of a global study conducted each year by AMR in conjunction with the Reputation Institute.

It measures overall reputation, along with how Australians feel about each company on the seven individual drivers of reputation; Products and Services, Innovation, Workplace, Citizenship, Governance, Leadership, and Financial Performance, and ranks them accordingly.

According to this year’s results, Toyota was closely followed by Samsung which ranked second overall, in the first year the tech giant has been included in the Index. Apple ranked 11th overall this year; while in 2012 it ranked first.

JB Hi-Fi fell two places from 2014 to rank third overall, followed by Nestle Australia, Air New Zealand, Australia Post, Bendigo and Adelaide Bank (the highest ranked financial institution), and Aldi Australia.

The Good Guys fell six places to rank 12th overall, while Myer stayed steady ranking 21st again. Harvey Norman fell seven places to rank 26th overall.

Wesfarmers was ranked just behind The Good Guys in 13th place.

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