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Japan finds gold in its silver market

All the talk about millennials and their digital retail habits misses the point that in many countries, including Australia, the population is ageing, and those aged from 50 to 70 have money and are willing to spend it. This is the so-called “silver market”. Japan has the world’s oldest and fastest-ageing population. According to WorldAtlas 2018, 26.3 per cent of Japanese were aged over 65, with a median age of 47 years (Australia’s median age is 39 years, according to worldpopulationrev