Online auction site, eBay, has launched a global brand campaign – Shop the World.

The campaign is design to illustrate how the moments of inspiration that surround us every day can be instantly shoppable on eBay.

eBay’s brand advertising and marketing campaign, which debuts on October 14, 2014, has been launched with the aim of putting eBay top of mind with consumers during the Christmas  season.

“Our diverse community of global sellers is a core part of our marketplaces ecosystem. This campaign is for them,” said Steve Brennen, senior director of marketing.

“Thanks to our sellers, eBay has one of the most extensive and interesting product catalogues in the world.”

Developed in partnership with Goodby Silverstein & Partners, the campaign creative uses rock concerts, street artists, classic films, and marathons  to demonstrate moments that can be linked to eBay. It will be deployed across television, digital, video, mobile, and social channels, and launches in conjunction with themed collections of shoppable inventory on eBay.com.au.

The Shop the World campaign includes a mix of TV and digital creative, reaching audiences initially in the U S, Australia, the UK, and Germany. More markets will follow in 2015. Creative will appear in a series of 15 second, 30 second, and 60 second spots, with each spot featuring several distinct moments of inspiration and the item each shopper was ultimately inspired to purchase on eBay

“Whether you’re seeking street style from Berlin or the perfect guitar to unleash your inner Jimi Hendrix, you will find an unmatched assortment of authentic new and vintage inventory from experienced eBay sellers to help fulfil your passion,” said Brennan.

eBay is one of the world’s largest marketplaces with more than 800 million listings from a community of global sellers – from individuals to small and medium-sized businesses to brands.

In Australia more than 84 per cent of items listed for sale are brand new and 76 pe cent are in the fixed price (Buy It Now) format.