Interaction is the new black

“I don’t know where I’m going from here, but I promise it won’t be boring.” – David Bowie There are no shortages of blogs and articles floating around the internet this week with retail trend predictions for 2016. While the majority simply expand on the key themes that emerged in 2015, from personalisation to the online/offline movement, one ‘trend’ from Retail Dive caught my eye: “forget about the transaction, it’s about the interaction.”

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