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Inside Ikea’s new e-commerce offer

Better late than never is the strategy underpinning Ikea’s Australian e-commerce rollout. The Swedish flat pack pioneer has recently begun the process of turning their online presence, which was previously just a digital product catalogue, into a fully fledged shopping channel. The expansion is set to occur in stages, with click-and-collect services having already launched to Tasmanian customers at the start of this month. This will be compounded by a more comprehensive online shopping and hom