India’s e-commerce baby boom

India is expected to overtake China as the world’s most populous country by 2024. Although its crude birth rate at 19 per 1000 is significantly lower than those of many other countries (a number of African and Asian countries have crude birth rates in the 30s and 40s, for instance), India accounts for 20 per cent of the planet’s live births annually and 20 per cent of the world’s children aged from zero to three years old. At the same time, India’s per capita disposable income is increas

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