The Iconic expects to boost sales by becoming the first Australian fashion e-tailer to make Saturday deliveries. The announcement comes after the company noticed significant site traffic on Thursdays, Fridays, and Saturdays from customers looking for outfits for the weekend. Since the beginning of the year, the pureplay has observed a near 40 per cent increase in visits to the site on Fridays and a 50 per cent spike on Saturdays. Average order values are also up 25 per cent on the two day
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