How hyper local can grow global

One of the largest retail movements witnessed in Australia began in November last year. Initiated by American Express, the Shop Small campaign aimed to stimulate consumer spending within local communities by supporting small businesses in the run up to Christmas. In our recent Innovation 9 study, ‘hyper local’ appears as a key innovation theme. There is real power in truly being local. Having the right products sourced from communities speaks to powerful macro trends around freshness

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