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Hush Puppies: Teaching an old dog new tricks

After more than 60 years, comfort footwear brand Hush Puppies has had a makeover. Gone are the traditional beige grandpa shoes and expected marketing collateral and in their place are cooler shoe collections, fun collaborations and activities, updated store concepts and an exciting gamification campaign to launch in September. “It took us probably a year and a half to find our feet, and being predominantly wholesale with a smaller retail network, it took a lot longer to turn it around,” says