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Hugo Boss looks beyond the pandemic

Luxury fashion brand Hugo Boss has officially launched its e-commerce platform into Australia this week as part of its digital expansion into Asia-Pacific. The online network has just expanded to 22 new countries, where customers can now shop and order items for delivery. The rollout will extend to Canada, India and Mexico later this year. Even during the test phase of the new local site and without promotion, it has experienced some positive feedback from customers, noted Matthew Keighran, mana