What can social media tell us about retail success?

Businessman drawing social media connection scheme on glass windSDL’s social intelligence lead, David Goodfellow, will discuss how Australian retail brands are succeeding on social media at the Inside Retail Academy event of the year.

David Goodfellow is the Social Intelligence lead for Global CX solutions provider, SDL, in Australia and has spent the better part of a decade working with technology companies and large agencies across all aspects of social media – content, advertising, communities and analytics.

Click on the video below to hear what topics Dave will address at February’s workshop, ‘Managing Marketing in a Multichannel Retail Environment.

The event will focus on empowering retail executives and inspiring marketing teams by learning from speakers who are innovative and do things differently to lead their industry sectors, said Inside Retail Academy manager, Catherine van der Meulen.

“The hand-selected speakers each embody elements of what the future of retail looks like and bring that all together to create short, sharp and interesting content, which people can take away and implement simplistically into their business,” Meulen said.

Other speakers at the event include Uber general manager Australia, Simon Rossi; senior research consultant at the Australian Consumer, Retail, and Services Research Unit (ACRS) at Monash Business School; Dr Violet Lazarevic; Stylerunner founder and CEO; Julie Stevanja; Principals strategy director,Daye Moffitt; and Demandware director, customer success and retail practice, James Johnson.

To find out more about the event visit: http://insideretail.com.au/event/managing-marketing-multi-channel-retail-environment/

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