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How to ensure your store survives your online offer

Many retailers fear losing their in store custom to online retailing. But online shopping doesn’t mean you have to shut up shop if you expand your online presence. This cross pollination relies on a mix and match approach to your marketing. The key to making this strategy work is to engage people online and encourage them to come in store while also encouraging in store visitors to have an ongoing relationship with your brand online. This needn’t be complicated or time consuming, but it does