How to consider retail distribution

“Executives who continue to attempt to navigate using demographic maps, with borders defined by age, gender, location, income will be ill-prepared for the speed, scale and direction of change.” – Trendwatching.com History as we know, shows us what was, and has traditionally been used as a predictor for the future. Although as we see in the realms of consumer behaviour and in turn retail attractiveness, it is increasingly less reliable and at best is some form of indicator of the fu

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