How to communicate change

“Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.” – Barack Obama Do you recall growing up with the tried and trusted seven Ps model – an extension of McCarthy’s four Ps? The one where price, product, process, people, place, physical, and promotion created the near perfect framework by which we could neatly frame all variables into a grouping that made sense and largely worked

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