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How The Good Guys embraced research online, buy instore

Within three clicks of visiting The Good Guys’ (TGG) online store, the whitegoods retailer knows whether you’re replacing, upgrading or buying your first fridge or washing machine. By the next click, without asking you to log in, its already tailoring digital messaging to what you’re shopping for and why, understanding that you probably won’t even make your purchase online. These days approximately, 70 per cent of TGG’s customers visit the website before making a purchase in store,