How the cost of e-commerce has changed

For many would-be retailers there is obvious appeal in establishing an online store. Compared with the overheads attached to running a bricks-and-mortar shopfront, opening an e-store can be a relatively inexpensive way to set up and sell goods – rent and associated costs are lower, there’s no expensive fit-outs and staffing costs are minimal. But opting to go online is not a no-cost endeavour; there are still operational expenses and, as the landscape becomes crowded, it takes addition

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