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How supermarkets are winning hearts and minds

It’s no secret that many retailers are struggling right now and are wondering whether to reopen their bricks-and-mortar stores. But given that they are seen as essential, supermarkets are among the few stores that have remained steadfastly open, quickly adapting to change in the face of toilet paper stockpiling, changing social distancing measures and varying customer needs. And it seems that consumer sentiment may be changing – and perhaps even brand loyalty is on the rise. Loyalty as deep