How effective are your sales people?

The noble art of retail selling is an area that is surprisingly often overlooked. Fiction: Anyone can sell. Many retailers believe that every trained sales person can engage the customer in a non business approach, assess customer needs through skillful questioning, retain the vital information, ready for playback at a later stage, and skillfully introduce the product to the customer, through to a benefits laden package, based on customer needs to the right product. But wait: it gets better than

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