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How D2C brands tell customers a new story

Scottsdale, Az/USA -6.15.18-JAND, Inc (Warby Parker), American online retailer of prescription glasses & sunglasses, they also feature retail locations in US and Canada.
Scottsdale, Az/USA -6.15.18-JAND, Inc (Warby Parker), American online retailer of prescription glasses & sunglasses, they also feature retail locations in US and Canada. Historically, traditional brands have relied on size to tell their stories. The assumption was that as long as customers could see the stores on every corner, sales would grow. Traditional brands focused on enlarging spaces, adding more doors – and expanding to different cities and countries. When Everlane launched a decad