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Honey Birdette taps former Victoria’s Secret designer for new activewear range

From racy suspenders to functional leggings, luxury lingerie retailer Honey Birdette is expanding its provocative offering into loungewear, activewear and sleepwear, slated to launch in May-June. But while the glamorous brand’s new casual range will focus more on comfort at a lower price point, the collection will still retain its “signature Honey Birdette flair”, founder Eloise Monaghan told Inside Retail. “Think basic wear that is anything but basic!” she said. “Think custom hardwa