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Home is where the sale is

Clean lines. Spacious. Serene. Quality, simple furniture. Fitout materials comprising glass, wood, steel and earth tones. Hardwood floors, taupe walls, sand-coloured floor coverings. It sounds a bit like heaven, with angels sitting above us on clouds, strumming harps. According to some retail pundits, that’s the traditional description of much best-in-class luxury retail, along with flawless customer service and a top-flight CRM system. But at the other end of the spectrum, we have Ikea, which