H&M to open in Sydney?

H&M_Melbourne_45-01 copy

H&M Australia has spoken to Inside Retail PREMIUM following mounting speculation the fashion brand will open its second Australian store before Christmas.

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It is rumoured the Swedish fashion giant will open its first store in NSW at the revamped  Macquarie Centre in Sydney’s North Ryde on October 16, however, a local spokesperson for H&M told Inside Retail PREMIUM a second store for the Australian market “has not yet been confirmed”.

It had been reported H&M will open as part of the second stage of the centre’s $440 million redevelopment, which will make it the largest suburban shopping centre in Sydney upon completion, growing by around 38,000sqm to a total of 138,500sqm.

Management at Macquarie Centre have also declined to confirm whether or not H&M will open as part of the revamp.

Bryan Hynes, MD of AMP Capital Shopping Centres, said the centre had secured five international high street fashion brands, the highest number of any shopping centre in Australia, however, due to confidentiality reasons the names of these brands have not yet been released.

“We look forward to announcing these soon,” Hynes said.

Recruitment agency, Michael Page, began posting Sydney-based job advertisements for H&M online, including the position of store manager, around three weeks, with the location classified as “Sydney (CBD, inner west, and eastern suburbs)”.

H&M opened its first store in Australia in April at Melbourne’s iconic GPO building. The 5000sqm is one the biggest in the world for the brand, occupying three levels and offeing H&M’s full men’s, womens, and children’s fashion ranges, as well as its homewares line.

Last month Macquarie Centre opened its new Fresh Food Market, part of the first stage in AMP Capital’s $440 million development of of the North Ryde, Sydney shopping centre.

Stage one of the redevelopment features a new Coles and Aldi Food Store alongside a refurbished Woolworths. It also includes a range of market style eateries such as Costi’s Seafood Market Macquarie, Inlakesh Living Foods, and F&L Gourmet. Also revealed was a 21m curved digital panel, which will act as a new platform for advertising.

Macquarie Centre is part of AMP Capital Shopping Centres’ $2.8 billion development pipeline, which includes major redevelopments underway at Pacific Fair on the Gold Coast; Perth’s Ocean Keys; and proposed at Garden City, Booragoon; and Karrinyup shopping centres.



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