H&M goes live

 

h&mwebsiteFast fashion giant H&M has launched a dedicated website for the Australian market ahead of its store debut next month.

The non transactional website features its latest women’s, men’s, and children’s clothing, as well as the fashion retailer’s homewares line, H&M Home. The website also features its fashion and lifestyle blog, H&M Life.

The Swedish retailer confirmed Melbourne’s GPO, operated by ISPT, as the location for its first Australian store in September last year.

The new store, which will open next month, will be H&M’s Australian flagship store and one of its biggest in the world, occupying three floors and almost 5000sqm of the heritage listed GPO building.

H&M has more than 2900 stores across 51 markets. It has a growth target to increase store numbers numbers by 10 to 15 per cent per year.

 

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