H&M confirms Sydney


H&M_Melbourne_45-01 copyH&M has confirmed it will open its first Sydney store at the revamped Macquarie Centre in Sydney’s North Ryde on October 16. 

The official announcement by the fast fashion chain follows months of speculation that it would open as part of the second stage of the centre’s $440 million redevelopment. 

H&M will join international fashion chains Uniqlo, Zara, and Gap, who have also been confirmed as tenants at Macquarie Centre.

A fifth brand is to be announced in the coming weeks, rumoured to be US-based fast fashion chain, Forever 21.

H&M has also confirmed that it will open a second Sydney store in the city’s Pitt St Mall in mid 2015.

Macquarie Centre’s redevelopment will make it the largest suburban shopping centre in Sydney upon completion, growing by around 38,000sqm to a total of 138,500sqm.

“Macquarie Centre will be transformed into a leading fashion, lifestyle, and leisure hub for Sydney with the first and highly anticipated H&M, the first Uniqlo in the city’s north and Zara will be the only store on Sydney’s north side to stock a full children’s range, complementing the strong children’s offer from H&M, Uniqlo, and Gap,” Bryan Hynes, MD of AMP Capital Shopping Centres, said.

Later this month, the centre will also launch My Macquarie, a personalised app for shopping, fashion news, trends, and events.

It is the first Australian app to feature catwalk to mobile technology, which allows users to compile a ‘look book’ of favourite outfits from the runway live event on opening day and then helps them to navigate their way around the centre to browse and purchase items.

In July, Macquarie Centre opened its new Fresh Food Market, part of the first stage in AMP Capital’s $440 million development of of the North Ryde, Sydney shopping centre.

Stage one of the redevelopment features a new Coles and Aldi Food Store alongside a refurbished Woolworths. It also includes a range of market style eateries such as Costi’s Seafood Market Macquarie, Inlakesh Living Foods, and F&L Gourmet. Also revealed was a 21m curved digital panel, which will act as a new platform for advertising.

Macquarie Centre is part of AMP Capital Shopping Centres’ $2.8 billion development pipeline, which includes major redevelopments underway at Pacific Fair on the Gold Coast; Perth’s Ocean Keys; and proposed at Garden City, Booragoon; and Karrinyup shopping centres.

H&M opened its first store in Australia in April at Melbourne’s iconic GPO building. The 5000sqm is one the biggest in the world for the brand, occupying three levels and offering H&M’s full men’s, women’s, and children’s fashion ranges, as well as its homewares line.

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