Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Highpoint welcomes first Peter Alexander Junior store in Australia

Peter Alexander JuniorClothing retailer Peter Alexander has opened its first Peter Alexander Junior store in Australia at Highpoint Shopping Centre which will be officially launched tomorrow.

The new store features the brand’s Play 4 Day collection, a new daywear range for children sized 0 to 12.

Founder Peter Alexander, who will be at Highpoint for tomorrow’s launch for a meet and greet, said they decided to open the Peter Alexander Junior store after they have launched their new Play 4 Day range.

“We were looking for a way to showcase not only this new range but also our range of junior sleepwear,” Alexander said.

According to him, his inner child was released in designing the new concept store.

“Working with a big team of people much more talented than I, we have created a store that is new and unique, but very much in keeping with what people love about our regular PA stores,” he said.

Alexander said they picked Highpoint to launch their first Peter Alexander Junior store because the centre is a “destination for families.”

Highpoint customers can expect popstic treats, a pop-up photo booth, a balloon artist, a visit from puppies, and limited offers including 20 per cent off storewide for tomorrow’s launch.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

You have 7 free articles.

Masterclasses are for professionals only

Only $5 p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines