The new store features the brand’s Play 4 Day collection, a new daywear range for children sized 0 to 12.
Founder Peter Alexander, who will be at Highpoint for tomorrow’s launch for a meet and greet, said they decided to open the Peter Alexander Junior store after they have launched their new Play 4 Day range.
“We were looking for a way to showcase not only this new range but also our range of junior sleepwear,” Alexander said.
According to him, his inner child was released in designing the new concept store.
“Working with a big team of people much more talented than I, we have created a store that is new and unique, but very much in keeping with what people love about our regular PA stores,” he said.
Alexander said they picked Highpoint to launch their first Peter Alexander Junior store because the centre is a “destination for families.”
Highpoint customers can expect popstic treats, a pop-up photo booth, a balloon artist, a visit from puppies, and limited offers including 20 per cent off storewide for tomorrow’s launch.
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