Target Australia will this week unveil a new advertising regime promoting customer diversity and accessibility.
The “Higher Quality. Lower Prices” campaign comes as the company introduces a number of new initiatives to improve the quality of their products including better materials, improvements in finishing and construction, better sizing options, and higher safety and fabric durability across ranges.
Utilising high profile ambassadors including Jessica Mauboy, the creative executions also focus heavily on everyday Australians, with a diverse range of models used to promote brand accessibility.
The first iteration of the “Higher Quality. Lower Prices” advertising will launch early August, with TVCs, OOH billboards in market, as well as digital marketing and public relations support being planned.
