The hidden power of social media

A few days ago Krystina Gustafson, an editor at CNBC, wrote a fascinating article on social media being used to predict revenue trends. This article was based on a study undertaken by Networked Insights, which monitors social conversations and determines customer satisfaction. What they found is a close correlation between customer’s comments on social media and retail revenues. While citing only one example, the following graph illustrates just how accurate their study was. The study was cond

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