Pharmacies can be an admittedly daunting place.
There’s foreign medical terminology everywhere and the thought of unknown illness is enough to make even a healthy shopper feel sick.
Chemmart discovered this problem when it looked into the experience of shoppers in the natural medicines space.
It found that more than half of shoppers were passing by this section of the pharmacy due to confusion and difficult navigation.
Shoppers either knew what they wanted but couldn’t find the product, or they knew their health problem but didn’t know what to take.
Chemmart decided to fix this issue with an easily navigated product wall that helps people identify their issues and hopefully buy a solution.
“The new interactive wall
“Using these insights, the
The Chemmart Interactive Medicines Wall was first rolled out in Melbourne’s Ashburton store in early 2013.
When a user searches for products on the 22 inch touchscreen, LED lights flash up in the physical wall highlighting where that physical item is stored.
“Staff encourage customers to
“The touch screen displays
“The digital signage screen
The Ashburton store’s interactive wall was so successful that the retailer decided to roll the concept out to its entire Australian network.
The wall averaged 10 active users per day in its first three months, with 60 per cent of those activations resulting in a product selection.
Some natural medicine products featured on the wall reported a sales increase of up to 57 per cent.
“Across all brands and
