Online daily deals site, Groupon, has opened its first bricks and mortar store in a bid to capture shoppers in the lead up to Christmas.
Located on Sydney’s Elizabeth St, the temporary pop up store is a first for Australia and will trade until Christmas Eve.
The site aims to act to as a pilot service, connecting the group buying e-commerce site with customers in a physical environment.
“Opening a bricks and mortar asset works to give the Groupon brand a physical presence as well as operationally allow for a free click and collect service to customers – a trend we’ve seen locally and globally,” Alistair Venn, CEO of Groupon Australia, said.
“We feel this is a natural space for Groupon to play in, particularly in the Christmas period. The pop up’s purpose is three fold; a platform to showcase some of our range, a channel to keep Groupon top of mind in a busy commuter location, and an outlet to allow new and old customers to shop for goods right up Christmas Eve by avoiding postal deadlines,” Venn said.
The store offers up to 70 per cent off more than 20 products to click and collect, with a view to increase the selection to 30 products in December. Items available to buy include Christmas trees, kids toys, and story book sets.
Groupon will be add to the range weekly for display instore and to purchase via its Sydney Pick Up deals page online. The store also features iPads, allowing customers to browse the full range of deals available online.