Daily deals website, Groupon, has opened a concept store in Hong Kong.

The 6000 sqft store at Windsor House in Causeway Bay offers customers a platform to redeem and test products, and aims to bridge the gap between products and between the retailer’s online and offline worlds.

The new store is almost double the size of  its previous store, Soundwill Plaza in Causeway Bay.

“The move to a larger space signifies the overwhelming demand, which has increased rapidly since Groupon introduced the online to offline shopping model in Hong Kong with the original store,” said Catherine So, MD of Groupon Hong Kong.

“We are committed to serving our customers and the store mirrors our overall value proposition – a personal experience, delivered quickly and conveniently, with new live redemption deals every day.”