Grocery CX: Coles versus Woolworths

Once upon a time they were commoditising their own industry, now grocery giants Coles and Woolworths are moving towards more meaningful differentiation by delivering genuine experiences for Aussie customers. But is there potential for an experience brand to rise through the grocery ranks? From the outside, it’s interesting to contrast the experience-driven elements of each of these brands, which are forever cemented as Australian household names. Focusing on Coles, we can see that it place

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