Luxottica has joined forces with Google to design, develop, and distribute a new breed of eyewear for Google’s internet connected Glass eyewear in the US.

Through the new deal, Luxottica and Google will match up high tech developers with fashion designers and eyewear professionals to “straddle the line between high fashion, lifestyle, and innovative technology”.

Andrea Guerra, CEO of Luxottica Group, said the company’s new strategic partnership with a leading player like Google is the ideal platform for developing a new way forward in the eyewear industry and answering the evolving needs of consumers on a global scale.

“We believe that a strategic partnership with a leading player like Google is the ideal platform for developing a new way forward in our industry and answering the evolving needs of consumers on a global scale,” Guerra said.

Luxottica’s two major brands, Ray-Ban and Oakley, will be a part of the collaboration with Google Glass, however, details about these new products will be disclosed at a later stage.

“We believe it is high time to combine the unique expertise, deep knowledge,e and quality of our group with the cutting edge technology expertise of Google and give birth to a new generation of revolutionary devices.”