Free Subscription

  • Access 15 free news articles each month


Try one month for $7
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Godfreys goes back to the future

In a “back to the future” strategy, Godfreys, the publicly listed vacuum cleaner chain, is returning to a franchise business model. The company plans to sell off up to 60 corporate stores to “re-balance” its 244 store network with a target of 140 franchise outlets within three years. Godfreys’ expansion in the 1990s and early 2000s was based on a franchise model for smaller stores combined with larger format corporate stores. The chain was sold to the private equity firms Pacific Equit