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Godfreys goes back to the future

In a “back to the future” strategy, Godfreys, the publicly listed vacuum cleaner chain, is returning to a franchise business model. The company plans to sell off up to 60 corporate stores to “re-balance” its 244 store network with a target of 140 franchise outlets within three years. Godfreys’ expansion in the 1990s and early 2000s was based on a franchise model for smaller stores combined with larger format corporate stores. The chain was sold to the private equity firms Pacific Equit