Gillette’s corporate calculation shows just how far the #metoo movement has come

For decades Gillette has been selling razors using the slogan “the best a man can get”. This week the Procter & Gamble-owned brand has adopted “the best a man can be” as part of a marketing campaign meant to challenge toxic masculinity. Explicitly aligning itself with the #metoo movement, the message is that men have to change if we want to end sexual harassment, bullying and domestic violence. The campaign’s centrepiece, a 108-second “short film”, has divided opinion. Among th

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