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Getting the frozen aisle out of Siberia

  Just because it’s frozen foods and the fridge doors are cold (actually, not as cold as the chillers for dairy and cold cut meats) doesn’t mean the frozen aisle has to be a Siberian wasteland. Inside Shopper’s recent article, Thawing the Frozen Market, about the UK frozen foods market prompted me to consider the similarities and differences in the Australian market. Below are some key themes and implications arising from a shopper research study into the supermarket frozen food