Getting the frozen aisle out of Siberia

  Just because it’s frozen foods and the fridge doors are cold (actually, not as cold as the chillers for dairy and cold cut meats) doesn’t mean the frozen aisle has to be a Siberian wasteland. Inside Shopper’s recent article, Thawing the Frozen Market, about the UK frozen foods market prompted me to consider the similarities and differences in the Australian market. Below are some key themes and implications arising from a shopper research study into the supermarket frozen food

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
EOFY Offer

IR Pro - annual

$199 +GST per year. (Auto renews at $312+GST (full rate) annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now