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General Pants looking to expand overseas

General PantsFashion brand, General Pants Co, is looking to expand internationally after signing a deal with global tech company Pitney Bowes.

According to data from research firm, Forrester, global cross-border online B2C sales are expected to reach $424 billion by 2021, which the fashion retailer said it was looking to capitalise on.

“We are very excited to be able to showcase what makes us so well known in this market to the globe,” said Paula Mitchell, e-commerce general manager, General Pants Co. “Our exclusive product and brand mix that you can’t get anywhere else in the country will now be one click away from a whole new audience.”

Based on Forrester’s data, cross-border shoppers in the Asia Pacific region are expected to grow in double digits over the next five years.

“Consumers can now easily cross border shop the latest trends in Australian and international fashion with confidence,” said Mitchell.

Australians are the most likely of all global consumers (at 63 per cent) to purchase products online from retailers outside their own country,, according to data from Pitney Bowes.

The tech company said of the 285 US and UK retailers on the Borderfree solution, Australia ranks as a top market for product sales.

“Australian retailers on the Borderfree retail platform will be enabled to offer consumers in other countries a seamless, hyper-local experience,” said Lila Snyder, executive vice president and president global e-commerce, Pitney Bowes.“Australian brands have always been popular with jet setters and consumers around the world. Now, retailers can expand internationally to take advantage of growth opportunities in global markets, and provide an outstanding customer experience.”

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