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Gelatissimo outlines expansion plans

Gelatissimo norwoodGelatissimo will open four new stores across Australia in the next few months, including its first West Australian venture.

With 34 stores already open throughout the country in NSW, Queensland, South Australia and Victoria, the gelato brand has now secured its first West Australian store with a property set to open in Fremantle, Perth.

The new stores will open in Kirribilli and The Rocks in NSW, Fremantle in WA, and Rockhampton in QLD.

Other recent openings have included Cronulla, which opened in October this year, representing the fifth store opening within a six-month period.

“We have found that because of the different models of our stores, we can succeed in a number of different environments. We understand and care about our customers needs, and always look for locations, which have the right foot traffic and drivers for our stores,” said Gelatissimo’s franchise development manager, Fred Pose.

Gelatissimo has opened three stores a year for the past few years, a feature of the development and expansion strategy. Gelatissimo have sought after high value locations, which then create successful stores for the company’s highly skilled franchisees.

“Growth is of course important, but so is maintaining a reputation for providing excellent service and delicious gelato in incredible and accessible locations that are suitable and convenient for our customers,” said Pose.

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