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From the source: Rob Godwin, Lovehoney

Online retailer Lovehoney is smashing perceptions of adult toys by focusing on female customers, encouraging positive sexual wellbeing and health and featuring people of diverse ethnicities, sexualities, body shapes and sizes in their marketing. Director Rob Godwin discusses the growth of the sector and the challenges of operating in the adult retail landscape. Inside Retail Weekly: Tell me about the Lovehoney site and how it began. Rob Godwin: Lovehoney started in the UK in 2002 by Richard Long