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From the source: Michael McDonald, Weber Australia

Experience is the name of the game in retail these days and Weber has invested in its in-store activity, aimed at educating and entertaining the customer. Here we talk to managing director Michael McDonald about the sensory and emotional aspects of retail and the growth of the business. Inside Retail Weekly: How would you describe the past year at Weber? Michael McDonald: The past year has been somewhat of a mixed bag in terms of barbecue in general. Some of the market data says that in the last

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  • Unlimited access to news,insights and opinions
  • Quarterly and weekely magazines
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